Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”. And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond).
When someone performs a search, the clickable link in the search results is pulled from the title tag you set for the page. On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about.
- Implementing an SEO strategy brings visitors to your site, improves your click-through rate, and ultimately increases the likelihood they’ll purchase your product or service.
- Create pages that are optimised for relevant keywords and then group them together so searchers (and Google) can find them.
- Internal linking also offers an opportunity for keyword placement.
Optimize your URLs
If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google. To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index.
Why is On-Page SEO Important for SEO?
Meta descriptions appear in search results below the title tag. Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site.
Never Waste Money On Links Again
Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO. This can fast-track a lot of the key aspects of on-page optimization. Enter your keyword, click “Search,” then scroll to the SERP Analysis section. Compare a page without organized headings versus one that uses headings effectively.
We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through your site. A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first. Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges.
Titles and meta descriptions are some of the first things that search engines Googlebot and Bingbot look at to understand your page content. They tell SEO Anomaly search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized.
In that case, answer FAQs common questions, create listicles, and code them as part of your schema markups to get a featured snippet on Google. I use the AIOSEO Free Headline Analyzer to create optimized and catchy blog headlines. It gives an overall score to the headline based on the word balance, headline type and other ranking features. Conduct keyword research using SEOBoost’s Topic Reports to identify relevant keywords. For each heading, recognize what your audience is searching for.
People often overlook technical SEO because they believe it’s too complicated. A comprehensive SEO strategy typically includes both on and off-page SEO. However, Understanding the differences can help you determine what is necessary to achieve your goals.