The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure.
Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. In addition to on-page SEO, site-wide factors like page loading speed and how well your site functions on mobile devices can affect SEO. Readability refers to how easy it is for users to understand your content.
Create short and simple URLs
This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs. Google continues to iterate on this process of demoting low-quality content and promoting high-quality content today. Integrate keywords naturally without compromising the readability of the text.
A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural.
- It refers to specific elements and attributes of a website, such as content (written words), HTML, system, CSS, internal links, outbound links, and more.
- The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers.
- SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google.
Marketing Against the Grain
It should be noted that Google does not always show the custom meta description, but they often use an automated description if they believe it is more useful for the searcher. It’s your opportunity to advertise your page and convince users to click your link and visit your website rather than selecting one of the other links. This metric tells you how effective the site content is at keeping visitors on your site.
Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed.
Search Console is designed to help you track your site’s performance in Google search. Use these SEO Anomaly tools and techniques to set your site up for SEO success. Just work through the checks that are most relevant/important for your site. It works for blogs, Shopify sites, local businesses, affiliate sites, and pretty much any other type of website you can think of.
Page Title
Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience.
Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content. And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. Secondly, you should tidy up pages that aren’t getting many (if any) internal links.