However, according to the pages in our analysis, page size can’t be tied to rankings. However, this correlation wasn’t as strong as the impact of a site’s Domain Rating on rankings. While we did find that URL Rating and rankings were tied, the relationship was small. In short, Google’s algorithm appears to downrank extremely slow pages vs. benefit fast ones. And Google’s more recent speed-related update, the 2018 “Speed Update”, was designed SEO Anomaly to provide mobile searchers with faster-loading pages.
See historical rankings for any keyword
- With its vast experience optimizing user experience with search engines, Google is very sophisticated in its approach.
- Top SERPs for “Chicago mobile dog grooming” in an incognito Google search.
- To Google, this is an indication that users aren’t impressed with your website.
- In other words, ranking factors are the things that affect whether you rank in Google for your desired keywords, and how high you rank.
Having a distinct, unique name, that’s not a generic word will benefit your app in the future, when the traffic from branded keywords will be more relevant. The platform allows for various optimizations, such as editing the title tags, meta descriptions, and URLs for your products and pages. You can also improve site speed, make use of blogging capabilities, optimize images, and build backlinks to enhance your store’s SEO.
Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important. If you want to rank in Google, creating content that aligns with search intent is critical. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results.
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Scroll down to the “SERP Analysis” section to find information about the top 10 organic results (the typical first page of Google.), including SERP features. Whereas “tug of war dog toy” gets 1,300 monthly searches and has a keyword difficulty of 13%. For example, “dog toys” gets 40,500 monthly searches and has a keyword difficulty of 81%. Another valuable metric is “Volume,” which is the average number of monthly searches. However, there are many chances to rank organically (for free). Wincher has been a reliable rank tracking tool for me over the past few years.
In a recent survey conducted by Directive, 78% of marketers identified keyword research as a high-impact practice for driving new traffic. The research process allows you to better understand what your audience is searching for and create content that directly addresses these search queries. Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types. And as tedious as it can be at first, it is vital that your strategies are in place to tackle each element for each page. Because search engine optimization and long-term traffic streams depend on it. Here’s the thing, the journey to get your Shopify store to rank #1 on Google is not a quick one.