The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines.
Prioritize content audit and link removal
These are HTTP status codes used to correct indexed duplicate content. They alert search engines when a page moves to a new location, merging multiple page rankings into one and prompting search engines to remove duplicate URLs from their indices. This process focuses search engine authority on one version of content and clarifies which page should rank higher in search results. After you purchase our SEO audit services, we’ll perform a full SEO audit of the known ranking factors that search engines use to analyze and evaluate your website. We will carefully review every detail so that no corner is left unchecked. We can research and analyze your current keywords, the rankings of your top pages, the performance of your content, and your progress toward your overall SEO goals.
Branded keywords
- There are no images, no subheaders; it’s just a big wall of text.
- During an audit, I sometimes find, for example, product pages all having a default description like “Buy Product from Store” with no unique value.
- This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans.
- Finally, evaluating your metadata can help you get more clicks in the SERPs.
These clues tell you if Google is encountering duplicate content and choosing another SEO Anomaly URL as canonical, or if pages you intended to have indexed aren’t being indexed. After you hit “Compare,” the tool will compare the sets of keywords the analyzed domains are ranking for. In the next two steps, we’ll take a look at how to get the most out of your competitors’ keywords and backlink data.
An audit tool can guide you in the right direction, but consistent effort and strategy implementation are crucial for achieving and maintaining high rankings. Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively.
Before we delve into the actual checklist, let’s talk about the SEO audit tools you’re going to need to successfully conduct it. If your site has pages that can’t be crawled by search engines, your website may not be indexed correctly, if at all. If your website does not appear in the index, it cannot be found by users. Conducting a thorough SEO audit for your enterprise is only the beginning. It’s best to do a basic SEO audit monthly and a comprehensive audit several times per year.
Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out.
Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.
Schedule an SEO Analysis
For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them. This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain.
SEO audits are like a map that highlights where you are now and the best path to your SEO goals. They pinpoint what’s working, what’s not and where you can make the most impact. See, SEO can adapt to meet your specific business objectives, whether you’re looking to launch into new markets, boost revenue or something else.